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Before you can send from bookings@shuttlers.ng, the domain must be verified — DKIM to prove authenticity, SPF to authorize our servers, and ideally DMARC + BIMI to max out deliverability.

Add a domain

Response includes the DNS records you need to publish:

Publish DNS

Add each record at your DNS host. Propagation is usually under 15 minutes but can take up to an hour.

Verify

The dashboard runs this automatically every 2 minutes for pending domains — you usually don’t need to call it manually.

Why bother with DMARC + BIMI

Publish _dmarc.<domain> and set p=quarantine (or p=reject once you’re confident). ISPs (Gmail, Outlook, ProtonMail) increasingly score undmarc’d mail lower. You’ll also get DMARC aggregate reports showing who’s spoofing your domain.
Add a BIMI TXT record pointing to an SVG logo and — if you have a VMC — your logo shows next to every email in Gmail / Yahoo / Apple Mail. Configurable via PATCH /v1/domains/:id/bimi.
Isolates sending reputation from your marketing domain. If a batch hits a bad list and tanks reputation, only mail. is affected — your main site and Google Workspace keep working.

Common failures

Troubleshooting

Run dig TXT mail.shuttlers.ng from a terminal and compare against the expected value. Common issues:
  • Extra spaces or missing quotes.
  • A provider (Cloudflare, Route53) auto-appended the apex domain to CNAME values, so the record becomes s1._domainkey.mail.shuttlers.ng.mail.shuttlers.ng.
  • TTL too high — doesn’t affect verification, but delays propagation.
Check:
  • DKIM signing (our verify endpoint will say if it’s wrong).
  • SPF includes amazonses.com.
  • DMARC published and not p=none.
  • Content: spammy keywords, low text-to-HTML ratio, no plaintext version.
  • List hygiene: are you sending to addresses that have previously bounced? Clean those via Suppressions.